Building Relationships in Fashion with Sandrine Charles

Sandrine Charles is a force to be reckoned with in the world of fashion and entrepreneurship.

Sandrine Charles, co-founder of Sandrine Charles Consulting SCC and the Black In Fashion Council, is a force to be reckoned with in the world of fashion and entrepreneurship. A recent episode of our podcast series delved into her journey from being a pre-law student to becoming a communications expert, entrepreneur and master at building relationships in fashion. 

Sandrine Charles & Tahira White for the Okay Copy Podcast by Wercflow

Sandrine’s unique perspective on building relationships over transactional work and her invaluable advice on navigating the industry is a beacon of inspiration for budding and established professionals. The conversation explores the making of a fashion titan and provides insights on her unwavering grit and determination, including how she founded her company amidst a recession.

Starting Sandrine Charles Consulting 

Sandrine Charles Consulting (SCC) specializes in full-service communications, events, activations, influencer engagement, and partnerships. However, Sandrine’s path to success wasn’t straightforward. She transitioned from being a pre-law student to a communications expert after being introduced to the field by her godmother. After being laid off unexpectedly, she started her company SCC, highlighting the importance of adaptability in the face of challenges. 

Challenges in Entrepreneurship and Work-Life Balance 

The episode takes a candid look at the realities of entrepreneurship. Sandrine emphasizes the importance of a sturdy back-of-the-house structure and discusses the challenges of maintaining a work-life balance. She also provides insights into the entertainment industry’s harsh realities, including the exploitation of talent.

Sandrine’s invaluable advice centers on building successful industry relationships, asserting professional demands, and trusting your team. She shares insights into navigating industry complexities and developing the right skill set to excel in your field. 

Building Relationships and Finding Industry Success 

Sandrine believes in the power of building strong relationships with clients. She stresses the importance of connecting with clients on a personal level, rather than viewing the relationship as purely transactional. 

Sandrine also shares her experiences of dealing with the red tape when working with clients. She emphasizes the need to stand firm on what you’re asking for, and trusting the people you work with. 

A Fresh Perspective 

This enlightening discussion with Sandrine Charles offers a fresh perspective on navigating the world of fashion and entrepreneurship. Her journey serves as a valuable resource for anyone looking to break into the industry or expand their career. 

Sandrine’s unique approach to business, marked by her tenacity and determination, stands as a powerful testament to her success. Her journey underscores a vital lesson: true success in the industry is not just about achieving personal goals, but also hinges on how we build and maintain relationships. Just like Sandrine, professionals in the creative and production fields thrive on strong networks and collaborations.

This is where Wercflow steps in – designed specifically for producers and creative teams, Wercflow streamlines the process of managing networks, hiring talent, and fostering seamless collaboration. Embrace the efficiency and connectivity that Wercflow offers. Join our beta waitlist today at and transform the way you work in the creative industry

Find this episode and more on our Okay Copy Podcast

Available now on Apple, Spotify and Youtube.

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